Advertising and Games

Posted in Uncategorized by admin on Jun 2nd, 2012

Games and advertising go hand in hand like, well, milk and oil. They’re not designed to work together but when used properly both can make an impact! Whether you’re used to watching commercials on your channels or you don’t know much about advertising at all, here are a few ways ad men are in your games:
Product Placement – just like in your favorite movie, your game characters are all about product placement, too. They use branded cars and weapons and companies can even buy space in some online worlds.
Tie-Ins – advertisements for movies have come a long way and now games are a natural extension of any good action movie. Think Tomb Raider and Harry Potter – devout fans of the movie are likely to buy and play the game, continuing the film’s legacy.
Packages – some products are directly packaging their items with game coupons, actual games or even t-shirts with game logos – they’re trying to reach the coveted young male demographic which is hard to get unless you’re in the game or shelling out big bucks for promo spots on TV.